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January 7, 2015
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Giannetto for Huffington Post – Improve your Budgeting Process

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HuffingtonPost-Article4 Ways to Improve Your  Budgeting Process and Your Company’s Performance

New Huffington Post article by David Giannetto

Wondering how to make your annual budget for this coming year more than just wishful thinking? These four tips will help take your budget, planning and forecasting process beyond the spreadsheet, improving the process itself while also embedding the proper cause and effect mindset within your people and processes that is critical to achieving better results. [CONTINUE READING]

Top Trending Articles by Giannetto on HuffPost:
How Social Media is Killing your Company

Read all articles by David Giannetto on the Huffington Post
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December 23, 2014
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3 Reason Content Marketing is Already Dead – Giannetto for the AMA

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content-marketing-is-dead-crop-620x2503 Reasons Why Content Marketing Is Already Dead

David Giannetto for the AMA

Content marketing is the rage.  And it’s a topic worth discussing: how do companies use content that is inherently not sales or marketing oriented to entice consumers to become customers, and ideally, more profitable customers?  Unfortunately, it is a conversation that marketers are having with one another and that means the content marketing conversation—productive conversation about how each company can and should create and deliver content—is already over.  Here’s why… [CONTINUE READING]

Direct Link: http://playbook.amanet.org/content-marketing-already-dead/

 

December 19, 2014
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3 New Ways Companies Are Influencing What You Think (and Buy)

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3 New Ways Companies Are Influencing What You Think (and Buy)

New AMA Blog Post by David F. Giannetto

Concerned about how companies might use all of that personal information about you they are collecting?  What today’s most progressive companies—what I call “Big Social Mobile Enterprises”—are doing with it goes far beyond what most people think—and what most people even think possible.  Here are three of the ways that today’s most progressive companies are using this information to…

READ MORE ON THE AMA GIANNETTO PAGE

September 18, 2014
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Giannetto for Huffington Post – The NFL gets Datafied

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HuffingtonPost-ArticleThe NFL Gets Datafied — 5 Impacts You Haven’t Thought Of

New Huffington Post article by David Giannetto

Two weeks into the NFL season and constant scandal has forced everyone to forget that this is the year the NFL will be forever changed. Not by the new anti-abuse, drug or DUI punishments, or the relinquishment of absolute power by league commissioner Goodell, but by the datafication of NFL players themselves — this year players will wear Radio Frequency Identification (RFID) chips embedded into their uniforms for the first time. [CONTINUE READING]

Full Link: http://www.huffingtonpost.com/david-giannetto/the-nfl-gets-datafied-5-i_b_5844006.html

September 18, 2014
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AMA Blog – 3 Ways Companies are Leveraging Your Smart Phone Against You

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mobile technologyDavid Giannetto writes for the AMA on how companies are leveraging your smartphone data

In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies are leveraging smartphone data to understand, interact with and even manipulate consumers.

EXCEPT: There’s a hidden intellect growing within your smart phone.  While you are shopping, dining or even sleeping, it’s got a social life of its own.  And smart companies are learning how to take advantage of this social newbie… CONTINUE READING ON THE AMA GIANNETTO PAGE

April 25, 2014
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How Technology is moving Snacks & Baked Goods quicker

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Giannetto in Snack Foods and Wholesale Bakery Magazine’s article on supply-chain logistics, and where CPG technology is going in the future

Ever wonder how technology is progressing to help companies get snacks and baked goods to market more quickly?  Check out this article on the future of CPG technology.  I originally came from supply chain & logistics before starting my career in all things information-related.  It was good to return to these roots and discuss where technology in the industry is going.

Check it out here to read the article: http://www.snackandbakery.com/articles/86940-supply-chain-logistics?v=preview

July 13, 2013
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Unlock the Hidden Power of Mobile Analytics – Giannetto for the AMA

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shutterstock_mobile-analytics-620x250Unlock the Hidden Power of Mobile Analytics

David Giannetto for the AMA

Should your company invest in mobile analytics technology needed to deliver critical management information to users on the go? It is a decision nearly every organization is now facing, and one that will consume a significant amount of time and money. [CONTINUE READING]

Direct Link: http://playbook.amanet.org/unlock-the-hidden-power-of-mobile-analytics/

May 23, 2013
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3 Views of Holistic Performance Measurement Using Big Data – Giannetto for the AMA

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shutterstock_113314972-620x2503 Views of Holistic Performance Measurement Using Big Data

David Giannetto for the AMA

ig data now allows you to go beyond traditional key performance indicators (kpi) that focus only on financial performance.  While financial measures will always be the ultimate measures of success, using them to manage on a daily basis focuses an organization on the past. This creates a lagging mindset.  How do you focus on now  to create financial success in the future? [CONTINUE READING]

Direct Link: http://playbook.amanet.org/3-views-of-holistic-performance-measurement-using-big-data/