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Digital Marketing

March 1, 2016
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New Future-Marketing Column: The Keystone of Data-Driven Marketing

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SMM_BannerLogoNew Giannetto Column in the March/April Edition of Strictly Marketing Magazine

Author David Giannetto’s first edition of the new column Future-Marketing: becoming big social mobile is focused on the real impact of social media on marketing. Discover what he calls the ‘keystone’ of data-driven marketing and how to put this in place for your organization. Read the full article on the PDF extract from the print edition HERE

Full link: https://e7f6cb.p3cdn1.secureserver.net/dg_files/SMMmarapr2016BSM.pdf

Subscribe to Strictly Marketing Magazine HERE

June 2, 2015
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David Giannetto for Digital Marketing Magazine – The Omni-Experience

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Ddmm-logo4avid Giannetto Explains the “Omni-Experience” Defined in Big Social Mobile

David Giannetto introduced the term, and the concept, of Omni-Experience in his latest book: Big Social Mobile. He explains how an omni-channel approach (defined as creating a consistent experience for customers or prospects during all digital interactions) is actually holding companies back. What social consumers expect is an “omni-experience”: a consistent experience for all consumers during every interaction, via any medium. It’s just one of the new approaches to interacting with consumers that Big Social Mobile has brought to the market.

He’s further explained how this works in an article with Janrain’s Russell Loarridge for Digital Marketing Magazine.

EXCERPT: Brands know the importance of delivering a consistent customer experience across every channel. Few, however, have yet to determine just how to realise that strategy. Critically, companies are failing to join the on- and offline worlds. While many are attempting to create a consistent online experience, when the consumer interacts with the brand in a shop, via customer service or even on social media, it is clear the company has no understanding of needs or motivations. [READ MORE]

Direct Link: http://digitalmarketingmagazine.co.uk/customer-experience/realising-the-omni-experience-vision/1990

May 29, 2015
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David Giannetto for ADOTAS – Digital versus Traditional Advertising

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adotas-logo

Will Digital Advertising Force Traditional Advertising To Find Its New, True Mission?

Perhaps no other traditional method has been more undermined by digital marketing than advertising. Contextual Marketing, Associative Marketing, and Micro-Marketing (all techniques defined within Giannetto’s Big Social Mobile) are just a few of the new techniques that make the mass distribution method of advertising too old-school to remain effective. But is there a change in consumer behavior that can make advertising valuable in the new social economy? There is–and David Giannetto explains in this new article for ADOTAS.

EXCEPT: The value of traditional advertising is under heavy siege. The maturation of the Internet, with its focus on banner ads and click-through rates, plus the trend towards personalization and companies’ use of social media as discounting and couponing platforms all but finished the job. But there’s one role that traditional advertising should focus on… [CONTINUE READING]

Direct Link: http://www.adotas.com/2015/05/will-digital-advertising-force-print-to-find-its-new-true-mission/

About adotas: ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

May 7, 2015
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David Giannetto for Convince & Convert – Marketing Shouldn’t Control Social

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CnClogoSomeone had to say it:
Marketing Shouldn’t Control Social Media

Never one to hold back, Big Social Mobile author David Giannetto speaks up on why so few companies can get the promised ROI on Social Media–maybe marketing itself is the problem.  Check out this guest article before you decide.

Excerpt: 

Marketing has been the custodian of digital communities since the arrival of social media over ten years ago. But is marketing really the right place for it? It turns out that just about anyone else in your organization might do a better job at convincing consumer to become customers via social media (highlight to tweet).  Seem too unbelievable to be true? Consider how these other departments and functions might add more value before you decide.

Read the entire article HERE.

Full link: http://www.convinceandconvert.com/social-media-strategy/control-social-media/

May 5, 2015
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David Giannetto to Keynote Digital Marketing Conference – 5/14 Raleigh, NC

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DMFB_pressreleaselogoDavid Giannetto will keynote the Digital Marketing for Business conference 5/14 in Raleigh, NC

Big Social Mobile author David Giannetto will deliver the keynote session to nearly 1,000 attendees at the Raleigh Convention Center for the third annual Digital Marketing for Business Conference. This three-day event includes 84 sessions and workshops over five tracks plus special networking and social opportunities for registered attendees and speakers. Giannetto will also conduct a book signing at the event’s unique, casino night.

The Digital Marketing for Business Conference is distinctive in its focus on leading edge and practical information from experts who use the technologies, disciplines and processes every day. It is a virtual ‘how to’ gold mine for anyone whose job or business depends on marketing and digital marketing technology. In today’s highly internet-dependent world, this is practically everyone.

Giannetto is particularly well suited to bring together the often disparate pieces of today’s digital marketing puzzle for this audience.  Always known for his progressive use of information and technology to drive change, his book has been called the “blueprint” for how companies need to bring together the often disparate initiatives of big data, social media and mobile technology–major initiatives attendees are grappling with. He has long been acknowledged as one of the few keynote speakers capable of connecting idealized visions of what could be, to the detailed mechanics of how the audience can achieve this within their own organization.

To attend the event, or for more information visit the Digital Marketing for Business Conference website HERE. Direct link: http://digitalmarketingforbusiness.com/