February 9, 2016

BIg Social Mobile Book Review – Richard Townsend: “…one of the best I’ve read.”

By dgiannetto | News, Reviews | No Comments

Marketing Magazine Reviews Big Social Mobile

Richard Townsend, managing director and co-founder of Circus Street writes: “Giannetto’s book highlights that how a business uses big data, social media and mobile technology are key signs of a successful digital enterprise.” READ THE FULL REVIEW HERE

Direct Link: http://www.marketingmagazine.co.uk/article/1378110/author-demystifies-key-digital-concepts-despite-books-narrow-scope

About Marketing: Marketing brings readers the most important news in the industry and delves into the issues behind the headlines. It is firmly established as the leading source of information for the marketing community, delivering insightful analysis and powerful comment pieces from award winning experts including Helen Edwards , Mel Exon , Will Harris and Tracey Follows. Marketing is home to exclusive industry data, such as its unique Adwatch poll of which TV ads consumers recall. It also gives readers access to the largest number of marketing jobs in the UK. Founded in 1931, the magazine has given the big picture of what’s going on in the marketing, media and advertising industries for more than 80 years.

June 16, 2015

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David Giannetto Interview – The Business Reinvention Show 7/14

By dgiannetto | Media, Previous Events | No Comments

Nancy-Lin1

David Giannetto interview on Business Reinvention – New Marketing Thinking for the Digital Age

More than 10 years after social media and mobile phones went mainstream, marketers are still trying to make sense of the fast-changing media landscape and consumer behaviors. The change has compelled companies to rethink their organizational structure and alignment in addition to their capability to harness big data and respond to market intelligence.
In this episode, I will talk with David F. Giannetto, the author of “Big Social Mobile – How Digital Initiatives Can Reshape the Enterprise and Drive Business Results”. We will discuss the impact of social and mobile marketing on organizational structure, business planning, and marketing leadership. David will share best practices for closing the gap between today’s trendiest digital initiatives—big data, social media, and mobile technology designed to generate friends, data and downloads—and traditional organizational goals focused on creating customers, revenue and profit.

Listen to the program now or download the podcast from iTunes.

About Business Reinvention and Nancy Lin: “Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons. “Business Reinvention with Nancy Lin” is broadcast live every Tuesday at 8 AM Pacific Time on the VoiceAmerica Business Channel. More information at http://www.bizreinvention.com

@BizReinvention, @dgiannetto, #bigsocialmobile

May 7, 2015

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David Giannetto for Convince & Convert – Marketing Shouldn’t Control Social

By dgiannetto | Articles | No Comments

Someone had to say it:
Marketing Shouldn’t Control Social Media

Never one to hold back, Big Social Mobile author David Giannetto speaks up on why so few companies can get the promised ROI on Social Media–maybe marketing itself is the problem. Check out this guest article before you decide.

Excerpt:

Marketing has been the custodian of digital communities since the arrival of social media over ten years ago. But is marketing really the right place for it? It turns out that just about anyone else in your organization might do a better job at convincing consumer to become customers via social media (highlight to tweet). Seem too unbelievable to be true? Consider how these other departments and functions might add more value before you decide.

Read the entire article HERE.

Full link: http://www.convinceandconvert.com/social-media-strategy/control-social-media/

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