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Mobile Technology

April 17, 2015
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David Giannetto in Mobile Marketing Watch

By | Articles, Big Social Mobile Case Study | No Comments

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David Giannetto: Can mobile meet the hype?

Author David Giannetto talks about the future of mobile in this guest column for Mobile Marketing Watch. Check out the the article in Michael Essany’s column HERE.

Direct link: http://www.mobilemarketingwatch.com/adapt-or-fail-how-mobile-can-meet-the-hype-49598/

About MMW: Mobile Marketing Watch, otherwise referred to as MMW (because writing “Mobile Marketing Watch” just takes too damn long) is owned and operated by the Los Angeles based communications company, mobileStorm. In addition to selling its SaaS offering to businesses for email, mobile and social messaging, mobileStorm employs a staff of independent writers who have complete editorial freedom over their content and reader interaction.  MMW and its writers cover an array of topics that touch all areas of the mobile ecosystem — everything from advertising, to technology, and even healthcare.

April 15, 2015
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David Giannetto in MobileMakers.org – Can Mobile Meet the Hype?

By | Articles, Big Social Mobile Case Study | No Comments

mobilemakersDavid Giannetto on how mobile can meet the big promise of changing your business

MobileMakers.org checked in with the author who put Mobile in Big Social Mobile
to see whether or not mobile can live up to the big promises people are making on its behalf.
Check in with his answer here: Adapt or Fail, How Mobile Can Meet the Hype

http://mobilemakers.org/adapt-or-fail-how-mobile-can-meet-the-hype/

April 3, 2015
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David Giannetto in TechNewsWorld – Samsung S6 versus Apple i6

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tnw-logoDavid Giannetto on the Impending Samsung S6 – Apple i6 Battle

Who put the mobile in Big Social Mobile? The media again called on Big Social Mobile author David Giannetto to comment on state of Samsung. What is the likely future for the only smartphone provider that could rival Apple? Will the S6 force the door open even wider now that the Apple brand is losing clout? Find out here: Samsung Galaxy S6: If Looks Could Kill

Read the article here: http://www.technewsworld.com/story/81902.html

 

February 18, 2015
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Webex 2/24 – Salient Management Company – How Mobile can Improve Sales

By | Previous Events | No Comments

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Join Salient on Tuesday 2/24/2015 @ 11:30am to see how mobile can improve the performance of your sales force

Join Salient Management Company to uncover the power of mobile applications to increase sales with you customers.  This 30 minute session will feature an in-depth look at Salient Mobile, a new piece of the Collaborative Intelligence suite, designed to allow your sales force (and other mobile decision-makers) to use information at those critical moments of impact–when they need it most–and when it can most benefit your company.

  • Drillable information available to any user
  • Increase distribution and market penetration
  • Use net margin as a key driver of account decision support
  • Shape interactions between your sales people and your customers to reflect management’s focus
  • Use factual information to manage supplier relations–or manufacturers, retailers or any other third party stakeholder

The session will be led by David Giannetto (SVP of Performance Management/Professional Services) and Jim McDermott (Director of Business Consulting).  More information on The Salient Point webcast series and to join this session visit: webcasts.salient.com

 

February 12, 2015
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David Giannetto in MobileFOMO – your smartphone is not your friend

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mobilefomo-logoDavid Giannetto in MobileFOMO on why your smart phone is not your friend

Check out the new article by David Giannetto (@dgiannetto) in MobileFOMO: Why Your Mobile Phone is Not Your Friend.

EXCERPT (opening):  Everyone knows their cell phone is collecting an amazing amount of information, correlating their every digital action to the environment surrounding them, but few understand just how deep their mobile device’s insight into who they are goes—not just what you do (what we assume apps are collecting) but who you are.  Consider these increasingly more complex ways it is gathering information about you, your behavior, your personality and even your emotional state.

Read the full article here: http://mobilefomo.com/2015/02/mobile-phone-not-friend/

January 23, 2015
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Radio Interview 1/24 – Boston & ClearChannel

By | Media, Previous Events | No Comments

TTWCPDavid Giannetto will be on Tech Talk – Boston’s #1 Radio Show Saturday 1/24/2015 @ 11:00am

Join Boston radio host Craig Peterson on Boston’s #1 radio show “Tech Talk” Saturday 1/24 just after 11:00am as he interviews David Giannetto, author of the new book Big Social Mobile, on the consumer technology battle between Apple, Microsoft and Samsung, Apple’s dominance in China and how business’ win against a strong, entrenched competitor.  LISTEN HERE

Every Saturday Morning, Tech Talk With Craig Peterson helps you learn the secrets of everyday technology that are fun, informative and understandable. Craig interviews top industry insiders and explains tech in ways everyone understands.  The official radio show web site is Tech-Talk-With-Craig-Peterson.com. You’ll be able to find summaries of radio shows and links to products and people Craig has spoken about or with.  You can listen to the radio show by going to Podcast.Tech-Talk-With-Craig-Peterson.com. Along with interview summaries, you’ll find a place you can download podcasts or just listen to interviews on your computer.

#BigSocialMobile

December 19, 2014
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3 New Ways Companies Are Influencing What You Think (and Buy)

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3 New Ways Companies Are Influencing What You Think (and Buy)

New AMA Blog Post by David F. Giannetto

Concerned about how companies might use all of that personal information about you they are collecting?  What today’s most progressive companies—what I call “Big Social Mobile Enterprises”—are doing with it goes far beyond what most people think—and what most people even think possible.  Here are three of the ways that today’s most progressive companies are using this information to…

READ MORE ON THE AMA GIANNETTO PAGE

September 18, 2014
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AMA Blog – 3 Ways Companies are Leveraging Your Smart Phone Against You

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mobile technologyDavid Giannetto writes for the AMA on how companies are leveraging your smartphone data

In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies are leveraging smartphone data to understand, interact with and even manipulate consumers.

EXCEPT: There’s a hidden intellect growing within your smart phone.  While you are shopping, dining or even sleeping, it’s got a social life of its own.  And smart companies are learning how to take advantage of this social newbie… CONTINUE READING ON THE AMA GIANNETTO PAGE

April 25, 2014
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How Technology is moving Snacks & Baked Goods quicker

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Giannetto in Snack Foods and Wholesale Bakery Magazine’s article on supply-chain logistics, and where CPG technology is going in the future

Ever wonder how technology is progressing to help companies get snacks and baked goods to market more quickly?  Check out this article on the future of CPG technology.  I originally came from supply chain & logistics before starting my career in all things information-related.  It was good to return to these roots and discuss where technology in the industry is going.

Check it out here to read the article: http://www.snackandbakery.com/articles/86940-supply-chain-logistics?v=preview