Someone had to say it:
Marketing Shouldn’t Control Social Media
Never one to hold back, Big Social Mobile author David Giannetto speaks up on why so few companies can get the promised ROI on Social Media–maybe marketing itself is the problem. Check out this guest article before you decide.
Excerpt:
Marketing has been the custodian of digital communities since the arrival of social media over ten years ago. But is marketing really the right place for it? It turns out that just about anyone else in your organization might do a better job at convincing consumer to become customers via social media (highlight to tweet). Seem too unbelievable to be true? Consider how these other departments and functions might add more value before you decide.
David Giannetto will keynote the Digital Marketing for Business conference 5/14 in Raleigh, NC
Big Social Mobile author David Giannetto will deliver the keynote session to nearly 1,000 attendees at the Raleigh Convention Center for the third annual Digital Marketing for Business Conference. This three-day event includes 84 sessions and workshops over five tracks plus special networking and social opportunities for registered attendees and speakers. Giannetto will also conduct a book signing at the event’s unique, casino night.
The Digital Marketing for Business Conference is distinctive in its focus on leading edge and practical information from experts who use the technologies, disciplines and processes every day. It is a virtual ‘how to’ gold mine for anyone whose job or business depends on marketing and digital marketing technology. In today’s highly internet-dependent world, this is practically everyone.
Giannetto is particularly well suited to bring together the often disparate pieces of today’s digital marketing puzzle for this audience. Always known for his progressive use of information and technology to drive change, his book has been called the “blueprint” for how companies need to bring together the often disparate initiatives of big data, social media and mobile technology–major initiatives attendees are grappling with. He has long been acknowledged as one of the few keynote speakers capable of connecting idealized visions of what could be, to the detailed mechanics of how the audience can achieve this within their own organization.
David Giannetto comments on retail private labels and how to use them effectively
David Giannetto author of Big Social Mobile, comments on the proliferation of private label brands in retail environments and the pitfalls of diluting your portfolio with them in the latest edition of Store Brands Magazine. Check out Page 18 of the online edition HERE.
David Giannetto on how to sell social to the business
Are you a marketer or social practicitioner trying to get the rest of the organization behind your digital initiative–or an executive wishing you social analyst could? This latest article by Big Social Mobileauthor David Giannetto will give you the keys to success. Check it out in the exlusive section of CMO.com HERE.
EXCERPT: The move to break digital marketing out of the marketing department is on. But so far it’s been challenging to make this vision—and the higher ROI it brings—a reality. The common approach is heavy on platforms, hashtags, and the best time to tweet, but light on true business integration. The result is more followers, downloads, and data, but few outcomes that earn respect from the business, placing marketers in a precarious position as the desire for a hard ROI from these digital initiatives becomes mainstream… [read more]
David Giannetto comments on Corporate Social Responsibility in Bloomberg’s BusinessWeek
Author David Giannetto on the influence of corporate policy on key social and environmental issues, such as the Religious Freedom Restoration Act in this BusinessWeek article. Read the article HERE.
David Giannetto television interview on C-Suite TV
Big Social Mobile, author David Giannetto sat down with Best Seller TV host Taryn Winter Brill to describe the three initiatives that companies are spending money on right now, but ironically, are still struggling to get right: big data, social media and mobile technology. Companies are investing significantly in these three initiatives more than ever before, but have yet to see a definite ROI, despite the investment. Watch this interview to see what today’s leading companies are doing to overcome these challanges.
About C-Suite TV: C-Suite TV is a business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today, hosting such shows as C-Suite with Jeffrey Hayzlett, MYOB – Mind Your Own Business and Bestseller TV. More information at: http://c-suitetv.com/
Author David Giannetto talks about the future of mobile in this guest column for Mobile Marketing Watch. Check out the the article in Michael Essany’s column HERE.
About MMW: Mobile Marketing Watch, otherwise referred to as MMW (because writing “Mobile Marketing Watch” just takes too damn long) is owned and operated by the Los Angeles based communications company, mobileStorm. In addition to selling its SaaS offering to businesses for email, mobile and social messaging, mobileStorm employs a staff of independent writers who have complete editorial freedom over their content and reader interaction. MMW and its writers cover an array of topics that touch all areas of the mobile ecosystem — everything from advertising, to technology, and even healthcare.
Giannetto interview on Finance’s role in social media, mobile technology and big data
Big Social Mobileauthor David Giannetto (@dgiannetto) sat down with Jack Sweeney (@CFOTL), host of one of today’s most successful podcasts, to discuss his new book and how finance is reacting to the arrival of big data, social media and mobile technology, and how it can be used to drive business results inside your organization.
GIANNETTO: The good news for most organizations is they probably already have all three initiatives, at least any sizeable organization. Some smaller organizations might not have mobile initiatives yet but that’s inevitable as well. So, when I’m working with organizations, I’m trying to get them to think that things really haven’t changed. Financial leaders have always had to balance priority. And the good ones take a very clear look at what this initiative is going to do for the business, because they hold information relative to that profit equation and if the organization isn’t profitable in the long term, it’s not going to be around that long. Social, mobile, big data, these things consume a lot of resources, there’s a lot of technology coming in that’s being brought there. It’s all very expensive.
So, you have to really look at those specialized practitioners in the eye and say to them for example, what is this going to get the business because a friend, a follower or a fan is not the same thing as a customer, and they’re going to find that very intimidating, a very challenging question because big data, social media and mobile practitioners really have never been challenged to answer the question of what’s the ROI on their efforts.
ABOUT: CFO THOUGHT LEADER is a lively, groundbreaking business podcast. Our mission is to bring you personal firsthand accounts of CFOs who are driving change within their organizations. In addition to their company history we also share the career journey of our spotlighted guest: What did they struggle with? How did they persevere? What makes them successful?
We highlight leadership lessons, “Ah-ha!” moments, and the things that finance leaders stopped doing that was sapping value from their work. Our CFO thought leaders have taught us that one of the most important tasks is to identify “what to stop doing” in order to create the capacity for doing what is required by finance in the 21st century. CFO THOUGHT LEADER is all about inspiring finance professionals to take a leadership leap. We know that by hearing about the successes — (and yes, also the failures) — of others, today’s CFOs can more confidently chart their own leadership paths across the enterprise and take inspired action.
David Giannetto on WDVR FM’s World of Work 4/17 @ 4:00pm in NJ and Online
Join radio host Shep Cohen, host of Public Radio’s The World of Work, on Friday 3/17 from 4 pm to 5 pm EST on WDVRFM in New Jersey — 89.7 FM & 91.9 FM — for an interview with Big Social Mobile author David Giannetto. David Giannetto will be in studio for this interview that serves his home town (Ringoes, NJ) and the central NJ and Eastern PA areas.
The interview will also be aired online at: http://www.wdvrfm.org/. Select the “listen live” link.
About WDVR: WDVR FM hit the air waves on February 19, 1990 and provides a uniquely diversified format of music and talk. WDVR is a listener supported, totally community and family oriented station, offering radio programming which is always suitable for the entire family. In the often-voiced, unsolicited opinion of our dedicated listeners, “WDVR is a rare, breath of fresh air, in the cookie-cutter sameness of today’s radio landscape.”
David Giannetto on how mobile can meet the big promise of changing your business
MobileMakers.org checked in with the author who put Mobile in Big Social Mobile
to see whether or not mobile can live up to the big promises people are making on its behalf.
Check in with his answer here: Adapt or Fail, How Mobile Can Meet the Hype
Someone had to say it:
David Giannetto comments on retail private labels and how to use them effectively
David Giannetto on how to sell social to the business
David Giannetto comments on Corporate Social Responsibility in Bloomberg’s BusinessWeek
David Giannetto on WDVR FM’s World of Work 4/17 @ 4:00pm in NJ and Online
David Giannetto on how mobile can meet the big promise of changing your business