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omni-channel

January 13, 2016
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David Giannetto & Astea – Optimizing the Onmi-Channel Experience 1/14 1pm EST

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TSAIasteaDavid Giannetto of Astea International will be the guest speaker on TSIA’s Optimizing the Omni-Channel Customer Experience webinar on 1/14 @ 1pm EST

Join SVP of Astea International, David Giannetto, as he discussed with  John Ragsdale, TSIA’s VP Research, Technology & Social the topic of optimizing the omni-channel customer experience.

As we enter the next generation of technology consumption, TSIA firmly believes service organizations will find themselves at the epicenter of company success. While the types of services may change, successful service transactions will clearly be at the heart of market success. Service organizations must develop new organizational capabilities that will help lead their companies to market success. The time to start developing those capabilities is now.

In this webinar John Ragsdale, VP Research, Technology & Social with TSIA and David Giannetto, SVP of Services at Astea International will review & discuss key trends for 2016, and how to capitalize on converging technologies to deliver the optimal customer experience at every touch point. During this 30 minute webcast, you will learn:

• How to leverage Big Data, IoT, Mobile, Social, and the Cloud for superior service
• How to maximize the return on technology investments
• Key focus areas to ensure your strategy is moving in the right direction

Register for free HERE

June 16, 2015
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David Giannetto Interview – The Business Reinvention Show 7/14

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Nancy-Lin1

David Giannetto interview on Business Reinvention – New Marketing Thinking for the Digital Age

More than 10 years after social media and mobile phones went mainstream, marketers are still trying to make sense of the fast-changing media landscape and consumer behaviors. The change has compelled companies to rethink their organizational structure and alignment in addition to their capability to harness big data and respond to market intelligence.
In this episode, I will talk with David F. Giannetto, the author of “Big Social Mobile – How Digital Initiatives Can Reshape the Enterprise and Drive Business Results”. We will discuss the impact of social and mobile marketing on organizational structure, business planning, and marketing leadership. David will share best practices for closing the gap between today’s trendiest digital initiatives—big data, social media, and mobile technology designed to generate friends, data and downloads—and traditional organizational goals focused on creating customers, revenue and profit.

Listen to the program now or download the podcast from iTunes.

About Business Reinvention and Nancy Lin: “Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons. “Business Reinvention with Nancy Lin” is broadcast live every Tuesday at 8 AM Pacific Time on the VoiceAmerica Business Channel. More information at http://www.bizreinvention.com

@BizReinvention, @dgiannetto, #bigsocialmobile

 

June 2, 2015
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David Giannetto for Digital Marketing Magazine – The Omni-Experience

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Ddmm-logo4avid Giannetto Explains the “Omni-Experience” Defined in Big Social Mobile

David Giannetto introduced the term, and the concept, of Omni-Experience in his latest book: Big Social Mobile. He explains how an omni-channel approach (defined as creating a consistent experience for customers or prospects during all digital interactions) is actually holding companies back. What social consumers expect is an “omni-experience”: a consistent experience for all consumers during every interaction, via any medium. It’s just one of the new approaches to interacting with consumers that Big Social Mobile has brought to the market.

He’s further explained how this works in an article with Janrain’s Russell Loarridge for Digital Marketing Magazine.

EXCERPT: Brands know the importance of delivering a consistent customer experience across every channel. Few, however, have yet to determine just how to realise that strategy. Critically, companies are failing to join the on- and offline worlds. While many are attempting to create a consistent online experience, when the consumer interacts with the brand in a shop, via customer service or even on social media, it is clear the company has no understanding of needs or motivations. [READ MORE]

Direct Link: http://digitalmarketingmagazine.co.uk/customer-experience/realising-the-omni-experience-vision/1990

February 13, 2015
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David Giannetto Writes for Janrain – Goodbye, Omni-Channel. Hello, Omni-Experience.

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Giannetto-Blog-Post1-OmniexperienceDavid Giannetto writes an article for Janrain’s company blog on the future of Omni-Channel

“Considering that Janrain is the company that created the first social login, for them to still be at the forefront of how companies understand and interact with their consumer-base says a lot about the strength and commitment of their organization,” says David Giannetto, author of the new book Big Social Mobile, which shows companies how to use technology such as Janrain to realize tangible business results.  “Janrain understands the nuances of a very complex combination of constantly shifting social platforms, where privacy policies are constantly changing, and through all of that they are still able to keep their clients focused on getting real results.  They are an important piece of the puzzle in helping companies of all sizes become Big Social Mobile enterprises.”

Read the full article on how your Omni-Channel strategy could be holding your company back here: http://janrain.com/blog/goodbye-omni-channel-hello-omni-experience/

Join us for a live webinar presentation with David on Thursday, February 19, 10AM PST/1PM PST to learn more about this topic. Register now.

About Janrain
Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.