David Giannetto comments on manufacturing’s use of Big Data in this article by TechTargetIs manufacturing embracing big data opportunity? Find out in this article by TechTarget.
The big data revolution is making its way into manufacturing, where big data and analytics are being used to solve critical business problems. Read online HERE.
David Giannetto with Jim Beach on 7 stations across the country, plus internet – Listen NowBig Social Mobile author David Giannetto will join radio host and best-selling author Jim Beach on his School for Startups radio show airing on Liberty Express Radio, iHeart Radio, Roku and 7 FM stations across the country to discuss how today’s best and most progressive companies are leveraging the big data, social media and mobile technology that make them both “big social mobile” and respected by today’s social consumers. Join them to learn the latest tips, tricks, techniques and technology connecting companies and consumers, and see which one has the upper-hand.
About School for Startups Radio: Join host Jim Beach everyday at 6:00am and 6:00pm EST as he interviews entrepreneurs and great authors that can help you grow your business, or start one. The show airs on the following AmFm Stations…..
♦ Tampa AM 1630, FM 92.1
♦ Las Vegas AM 1520, FM 107.1
♦ Macon, GA AM 810, FM 87.9
♦ Lancaster, PA AM 1640, FM 102.1
♦ Boulder, CO FM 100.7
♦ Milwaukee FM 104.1
♦ Pittsburgh FM 107.3
@entrepreneurjim, @school4startups, @dgiannetto, #bigSocialMobile
David Giannetto in new Software Advice whitepaper on improving the customer experienceBig Social Mobile author David Giannetto sat down with Software Advice’s Craig Borowski to discuss the latest trends in “customer experience” improvement efforts, and the impact mobile has had on it. The discussion centered around the problems with the current definition of “omni-channel” and how creating what Giannetto has labelled and “omni-experience”–the unification of customer experience during every interaction across both the digital and physical landscape–is creating significantly greater results for an organization.
The customer experience, or “CX,” has become critically important in consumer purchase decisions. It is determined largely by the quality of the experience customers have when they look for product information and seek support—tasks they increasingly use mobile devices for. In this report, Software Advice investigates the degree to which U.S. consumers seek support through mobile, what kinds of CX problems they encounter and how companies can avoid these problems by better utilizing software.
Read the entire report on Software Advice’s website HERE.
Direct Link: http://www.softwareadvice.com/crm/industryview/mobile-support-report-2015/
About Software Advice: Software AdviceTM is a trusted resource for software buyers. We provide detailed reviews and research on thousands of software applications. Our team of software advisors provides free telephone consultations to help buyers build a shortlist of systems that will meet their needs. Software Advice is a Gartner company. Gartner (NYSE: IT) is the world’s leading information technology research and advisory company.
David Giannetto comments on outrageous iWatch profit margins for eCommerce TimesApple’s failure to report iWatch sales, consumer reaction to outrageous profit margins and how to measure profitability on a wearable — eCommerce Times writer Quiten Plummer gets comments from Big Social Mobile author David Giannetto. Read the article HERE.
Full link: http://www.ecommercetimes.com/story/82201.html
@technewsworld, @dgiannetto
About Quinten Plummer: a longtime technology reporter and an avid PC gamer who explored local news for a few years, covering law enforcement and government beats, before returning to writing about things run by ones and zeros and the people who make them. If it pushes pixels or improves lives, he wants to learn all he can about it.
No matter what size of business you are running, social media is a crucial part of how you interact with potential customers. However, having lots of friends or lots of likes is not enough. We need to be able to convert our followers into customers. But how do we do that in an increasingly competitive marketplace with savvy social consumers? In this episode of Story Powered®, David Giannetto, author of Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Drive Business Results will help us better understand the current social landscape and how businesses can use story to move beyond being liked to getting more sales.
Direct Link: http://www.voiceamerica.com/episode/86450/getting-social-with-story
@verygoodstories, @dgiannetto, #bigsocialmobile
More than 10 years after social media and mobile phones went mainstream, marketers are still trying to make sense of the fast-changing media landscape and consumer behaviors. The change has compelled companies to rethink their organizational structure and alignment in addition to their capability to harness big data and respond to market intelligence.
In this episode, I will talk with David F. Giannetto, the author of “Big Social Mobile – How Digital Initiatives Can Reshape the Enterprise and Drive Business Results”. We will discuss the impact of social and mobile marketing on organizational structure, business planning, and marketing leadership. David will share best practices for closing the gap between today’s trendiest digital initiatives—big data, social media, and mobile technology designed to generate friends, data and downloads—and traditional organizational goals focused on creating customers, revenue and profit.
About Business Reinvention and Nancy Lin: “Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons. “Business Reinvention with Nancy Lin” is broadcast live every Tuesday at 8 AM Pacific Time on the VoiceAmerica Business Channel. More information at http://www.bizreinvention.com
@BizReinvention, @dgiannetto, #bigsocialmobile
David Giannetto, author of Big Social Mobile, will address the world’s largest gathering of big data experts at this year’s Big Data Expo, being held at the Javits center in NYC, on how organization’s are becoming “big social mobile” enterprises. It’s a concept brought to life in Giannetto’s latest book: organization’s that use big data derived from social and mobile sources, seamlessly integrated with traditional enterprise data to create tangible impacts on revenue and profit, and understand, leverage and interact with consumers in a way never before possible. Join the 11:00am session on 6/9 to learn more.
Direct Link to the session: http://www.bigdataexpo.net/node/3339204 Becoming Big Social Mobile By @DGiannetto | @BigDataExpo #BigData #Cloud
About the Big Data Expo:
Big Data Expo East is the place where you can see the technologies and use cases that are delivering Big Data to enterprise IT. Big Data Expo East is co-located at the Javit’s Center in the heart of New York with Cloud Expo East–the world’s most longstanding and significant event in the world of cloud computing. Attend Big Data East and benefit from technical and strategic Breakout Sessions, General Sessions, Keynotes, Power Panels, and the largest exhibition floor in the industry. Enterprise storage. Business analytics. Real-time cloud. Machine-to-Machine (M2M) communications. These are just some of the topics and knowledge you’ll receive at Big Data Expo East. Attend, learn, and contribute to the discussion! Big Data Expo East is June 9-11 at the Javits Center, New York, NY. We’ll see you there!
avid Giannetto Explains the “Omni-Experience” Defined in Big Social MobileDavid Giannetto introduced the term, and the concept, of Omni-Experience in his latest book: Big Social Mobile. He explains how an omni-channel approach (defined as creating a consistent experience for customers or prospects during all digital interactions) is actually holding companies back. What social consumers expect is an “omni-experience”: a consistent experience for all consumers during every interaction, via any medium. It’s just one of the new approaches to interacting with consumers that Big Social Mobile has brought to the market.
He’s further explained how this works in an article with Janrain’s Russell Loarridge for Digital Marketing Magazine.
EXCERPT: Brands know the importance of delivering a consistent customer experience across every channel. Few, however, have yet to determine just how to realise that strategy. Critically, companies are failing to join the on- and offline worlds. While many are attempting to create a consistent online experience, when the consumer interacts with the brand in a shop, via customer service or even on social media, it is clear the company has no understanding of needs or motivations. [READ MORE]
Direct Link: http://digitalmarketingmagazine.co.uk/customer-experience/realising-the-omni-experience-vision/1990
Perhaps no other traditional method has been more undermined by digital marketing than advertising. Contextual Marketing, Associative Marketing, and Micro-Marketing (all techniques defined within Giannetto’s Big Social Mobile) are just a few of the new techniques that make the mass distribution method of advertising too old-school to remain effective. But is there a change in consumer behavior that can make advertising valuable in the new social economy? There is–and David Giannetto explains in this new article for ADOTAS.
EXCEPT: The value of traditional advertising is under heavy siege. The maturation of the Internet, with its focus on banner ads and click-through rates, plus the trend towards personalization and companies’ use of social media as discounting and couponing platforms all but finished the job. But there’s one role that traditional advertising should focus on… [CONTINUE READING]
Direct Link: http://www.adotas.com/2015/05/will-digital-advertising-force-print-to-find-its-new-true-mission/
About adotas: ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.
David Giannetto will keynote the Mobile Marketing Strategies Summit 6/4 in San FranciscoBig Social Mobile author David Giannetto will deliver the keynote session at this year’s Mobile Marketing Strategic Summit for GSMI at the Marine’s Memorial Club and Hotel on the last day of this June 2 – 4, 2015 event. The events will feature talks from some of the most notable mobile companies, including Facebook, Google, Dell, Intuit, Qualcomm, Old Navy, and many more. This summit is designed for the emerging group of professionals with marketing, e-commerce, multichannel, product development and technology backgrounds and that are leading their organizations’ mobile efforts.
To attend the event, or for more information visit the MMSS Conference website HERE. Direct link: http://mobilemarketingstrategiessummit.com/