Companies are still reeling from the arrival of the first generation of truly social consumers into the market. But their arrival into the workforce might create more disruption than their new buying behaviors ever did. With over a third of the current workforce comprised of these social consumers — a number that will rise to nearly fifty percent by 2020 — companies would do well to factor the changing demands of this growing demographic into more than just their hiring strategy. [CONTINUE READING]
Giannetto interview on Finance’s role in social media, mobile technology and big data
Big Social Mobileauthor David Giannetto (@dgiannetto) sat down with Jack Sweeney (@CFOTL), host of one of today’s most successful podcasts, to discuss his new book and how finance is reacting to the arrival of big data, social media and mobile technology, and how it can be used to drive business results inside your organization.
GIANNETTO: The good news for most organizations is they probably already have all three initiatives, at least any sizeable organization. Some smaller organizations might not have mobile initiatives yet but that’s inevitable as well. So, when I’m working with organizations, I’m trying to get them to think that things really haven’t changed. Financial leaders have always had to balance priority. And the good ones take a very clear look at what this initiative is going to do for the business, because they hold information relative to that profit equation and if the organization isn’t profitable in the long term, it’s not going to be around that long. Social, mobile, big data, these things consume a lot of resources, there’s a lot of technology coming in that’s being brought there. It’s all very expensive.
So, you have to really look at those specialized practitioners in the eye and say to them for example, what is this going to get the business because a friend, a follower or a fan is not the same thing as a customer, and they’re going to find that very intimidating, a very challenging question because big data, social media and mobile practitioners really have never been challenged to answer the question of what’s the ROI on their efforts.
ABOUT: CFO THOUGHT LEADER is a lively, groundbreaking business podcast. Our mission is to bring you personal firsthand accounts of CFOs who are driving change within their organizations. In addition to their company history we also share the career journey of our spotlighted guest: What did they struggle with? How did they persevere? What makes them successful?
We highlight leadership lessons, “Ah-ha!” moments, and the things that finance leaders stopped doing that was sapping value from their work. Our CFO thought leaders have taught us that one of the most important tasks is to identify “what to stop doing” in order to create the capacity for doing what is required by finance in the 21st century. CFO THOUGHT LEADER is all about inspiring finance professionals to take a leadership leap. We know that by hearing about the successes — (and yes, also the failures) — of others, today’s CFOs can more confidently chart their own leadership paths across the enterprise and take inspired action.
3 New Ways Companies Are Influencing What You Think (and Buy)
New AMA Blog Post by David F. Giannetto
Concerned about how companies might use all of that personal information about you they are collecting? What today’s most progressive companies—what I call “Big Social Mobile Enterprises”—are doing with it goes far beyond what most people think—and what most people even think possible. Here are three of the ways that today’s most progressive companies are using this information to…
GSMI’s Media Minute Interviews David Giannetto on his Upcoming Book: Big Social Mobile
BOSTON, October 2014 – David Giannetto granted his first media interview about his upcoming Palgrave Macmillan release: Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Create Business Results. Available in late December 2014 (currently available for pre-order on Amazon), the book will present the first enterprise-spanning methodology for unifying big data, social media and mobile technology with traditional enterprise people, processes, technology, data and information, with a focus on using these initiatives to realize tangible business value–increased revenue and profit, reduced expense, and those things that directly drive it.
Targeted to bridge the gap between executives, decision-makers and specialized social, mobile and big data practitioners, Big Social Mobile breaks new ground and establishes a new standard for these currently segregated and isolated initiatives by showing how they should, and can, be integrated into each other and into the core of an organization itself.
Mark Russinovich, CTO, Microsoft Azure, says:“Big Social Mobile will serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools .” Claudia Imhoff, Founder BBBT, says: “David has bridged the gap between the disparate worlds of big data and enterprise information to establish new fundamentals that executives and specialized practitioners alike should learn.”
David Giannetto writes for the AMA on how companies are leveraging your smartphone data
In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies are leveraging smartphone data to understand, interact with and even manipulate consumers.
EXCEPT: There’s a hidden intellect growing within your smart phone. While you are shopping, dining or even sleeping, it’s got a social life of its own. And smart companies are learning how to take advantage of this social newbie… CONTINUE READING ON THE AMA GIANNETTO PAGE
Customer Metrics: Don’t Fail to Ask These 3 Questions
New AMA Blog Post by David F. Giannetto
What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.
3 Views of Holistic Performance Measurement using Big Data
New AMA Blog Post by David F. Giannetto
What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.
PRNewswire will be a featured case study in Big Social Mobile.
It has been amazing to work with the team at PRNewswire to feature their influential role in the complex relationship organizations have with established media. I look forward to sharing the the way they are helping companies used these formal communications to create one-on-one conversations with influential consumers, improve sentiment, and identify concerns (and consumers who have concerns) so that they can be addressed or resolved–or even turned to an organization’s best advantage.
PRNewswire will also be a technology partner for the Big Social Mobile community, sharing insights into their Agility platform and how their clients are leveraging it to manage their relationships with consumers and media.
A great example of how much power consumers have gained in the Corporate-Consumer Relationship.
Companies are no longer completely in-charge of their brand image. See this example of how things can go horribly wrong when passionate fans use the power of open social media to expose the bad behavior of a brand seeking to gain some media attention. The moral? Make sure you’re ready to answer hard questions about your organization and its performance before you go public. OH, and don’t mess with Flyers fans (of which I am one!). #AskNeal @FlyersNation
I’m excited to be featuring the technology of iSIGN in Big Social Mobile. Proximity Marketing + Mobile Technology + Digital Signage + Smart Antennas. This is a company at the very center of how you use mobile technology to directly drive additional revenue. I can’t wait to share how they’re doing it.
iSIGN is a global leader in multiplatform, location-based messaging solutions that utilize Bluetooth, mobile, WiFi and location-aware technologies to deliver permission-based consumer messaging to engage shoppers at the point of sale. They deliver insights into emerging behaviors that help businesses measure their marketing and advertising efforts and make better informed decisions to increase sales, customer loyalty and ROI.
3 Changes in How to Acquire Today’s Top Talent
I’m excited to be featuring the technology of iSIGN in Big Social Mobile. Proximity Marketing + Mobile Technology + Digital Signage + Smart Antennas. This is a company at the very center of how you use mobile technology to directly drive additional revenue. I can’t wait to share how they’re doing it.