David Giannetto writes for the AMA on how companies are leveraging your smartphone data In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies…
Customer Metrics: Don’t Fail to Ask These 3 Questions New AMA Blog Post by David F. Giannetto What are the key performance indicators (kpi) you miss using only traditional metrics?…
3 Views of Holistic Performance Measurement using Big Data New AMA Blog Post by David F. Giannetto What are the key performance indicators (kpi) you miss using only traditional metrics?…
A great example of how much power consumers have gained in the Corporate-Consumer Relationship. Companies are no longer completely in-charge of their brand image. See this example of how things…
I’m happy to be contributing to the upcoming National Wildlife Federation book called “Animals that Make Me say Ouch!”. While traveling in Alaska I was fortunate enough to take an…