David Giannetto comments on retail private labels and how to use them effectively David Giannetto author of Big Social Mobile, comments on the proliferation of private label brands in retail environments and the…
David Giannetto on how to sell social to the business Are you a marketer or social practicitioner trying to get the rest of the organization behind your digital initiative–or an…
David Giannetto demystifies big data In preparation for tomorrow’s webinar David Giannetto provides the blunt clarity he is often known for when it comes to demystifying the latest management myths…
David Giannetto in Street Fight on 5 Steps for SMBs Looking to Dominate the Local Competition Check out the new article by David Giannetto (@dgiannetto) in Street Fight on how small…
David Giannetto in SearchCRM.com on how-to reduce data silos to increase personalization Check out the new article on SearchCRM.com by Executive Editor Lauren Horwitz (@lhorwitz), Customer Personalization Now Part of Closing, that…
David Giannetto Quoted in the Latest Snack Food & Wholesale Bakeries Magazine on the Impact of Logistics Technology David F. Giannetto, SVP of Salient Management Company, comments on the latest…
TechTarget and SearchCRM.com are running an Excerpt from Big Social Mobile Social engagement opportunities about more than selling You’ve made the sale, but how do you turn a onetime purchase…
3 New Ways Companies Are Influencing What You Think (and Buy) New AMA Blog Post by David F. Giannetto Concerned about how companies might use all of that personal information…
How Do You Value Your Customer? New AMA Blog Post by David F. Giannetto Is there one ultimate measure of performance? The lifetime value of a customer trumps all other…
GSMI’s Media Minute Interviews David Giannetto on his Upcoming Book: Big Social Mobile BOSTON, October 2014 – David Giannetto granted his first media interview about his upcoming Palgrave Macmillan release:…