3 Changes in How to Acquire Today’s Top Talent New Huffington Post article by David Giannetto Companies are still reeling from the arrival of the first generation of truly social…
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Giannetto interview on Finance’s role in social media, mobile technology and big data Big Social Mobile author David Giannetto (@dgiannetto) sat down with Jack Sweeney (@CFOTL), host of one of today’s most successful…
3 New Ways Companies Are Influencing What You Think (and Buy) New AMA Blog Post by David F. Giannetto Concerned about how companies might use all of that personal information…
GSMI’s Media Minute Interviews David Giannetto on his Upcoming Book: Big Social Mobile BOSTON, October 2014 – David Giannetto granted his first media interview about his upcoming Palgrave Macmillan release:…
David Giannetto writes for the AMA on how companies are leveraging your smartphone data In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies…
Customer Metrics: Don’t Fail to Ask These 3 Questions New AMA Blog Post by David F. Giannetto What are the key performance indicators (kpi) you miss using only traditional metrics?…
3 Views of Holistic Performance Measurement using Big Data New AMA Blog Post by David F. Giannetto What are the key performance indicators (kpi) you miss using only traditional metrics?…
PRNewswire will be a featured case study in Big Social Mobile. It has been amazing to work with the team at PRNewswire to feature their influential role in the complex...
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A great example of how much power consumers have gained in the Corporate-Consumer Relationship. Companies are no longer completely in-charge of their brand image. See this example of how things…
I’m excited to be featuring the technology of iSIGN in Big Social Mobile. Proximity Marketing + Mobile Technology + Digital Signage + Smart Antennas. This is a company at the…