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learningthe on-line companion to the Strictly Marketing Magazine column


May 2016 – How-to use Data-Driven Marketing to Creates More Customers and More Profit

This video provides further detail on the practical application of the 4 step process outlined in the May 2016 Future Marketing column in Strictly Marketing Magazine. View this video to see how marketing-oriented analytics can be sequenced to provide the insight management needs to identify and convert consumers who can easily become new customers.