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dgiannetto

David Giannetto 2016 Contributing Columnist in Strictly Marketing Magazine

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stricklymarketingmagazineDavid Giannetto will launch a new column for Strictly Marketing Magazine entitled Future Marketing-becoming big social mobile

Kicking off in the March edition of Strictly Marketing Magazine, David Giannetto, Big Social Mobile author, will launch a new column focused on practical, everyday use of today’s latest marketing trends and technologies–all with a focus on driving tangible result–more customers, higher revenue, increased profit.

FROM THE STRICTLY MARKETING MAGAZINE PRESS RELEASE:

David provides his personal perspective on the changing role of marketing, and how marketing professionals are now finding themselves at the center of what he calls a “Big Social Mobile Enterprise,” responsible for combining a variety of new digital initiatives–everything from big data, to social media to mobile technology and traditional advertising and campaigns–that will connect their company to an increasingly more powerful and sophisticated “social consumer.”

He will provide a behind the scenes look into how today’s best, most progressive companies are using the latest marketing trends and technology to understand, leverage and influence consumer behavior in a way that were never before possible. This column is sure to become your best ally to convince leaders throughout your organization that these digital initiatives can do more than generate friends, data and download–they are the secret to generating new customers, more revenue and winning in a new social economy.

Read the full press release here

ABOUT STRICTLY MARKETING MAGAZINE – Strictly Marketing offers marketing information to help companies promote their business. Covering topics that include networking, marketing, sales, cold calling, promotions, public relations, branding and social media.

 

David Giannetto in Venturebeat – Data-Driven Marketing

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venture-beat-pressDavid Giannetto article in Venturebeat: 4 steps to achieve data-driven marketing

As a follow-up to the Advanced Marketing Customer Analytics webinar for Venturebeat, David Giannetto, Big Social Mobile author, provides step-by-step insight into how to create data-driven marketing within your own organization.

Excerpt: If you attended the recent VB Marketing Analytics roundtable with Foursquare CRO Steven Rosenblatt, VentureBeat Analyst Jon Cifuentes, and myself, chances are you’re feeling a bit intimidated by the data-driven future of marketing we presented. You aren’t alone. It isn’t that journey mapping, situational-segmentation, or micro-marketing are techniques you can’t wrap your head around; it’s that they seem impossible to actually implement within your own company….. Read the full article        

Full Link: http://venturebeat.com/2015/12/30/future-marketing-4-steps-to-achieve-data-driven-marketing-webinar-recap/

View a replay of the webinar HERE (note: you must fill out form).

David Giannetto in Forbes

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forbes.com-logo-vectorDavid Giannetto interview featured in Forbes Business Leadership Section

Author David Giannetto sits down with Forbes writer Henry DeVreis to discuss the impact of his latest book Big Social Mobile on his reputation as one of today’s most successful business theory writers and practitioners. The piece is a lead in to Giannetto’s upcoming talk at the Forbes’ sponsored Entrepreneurs NextPractice Institute event on December 4, 2016 in Irvine, CA. Check back for more on that shortly.

Check out the full article HERE

Direct Link: http://www.forbes.com/sites/henrydevries/2015/11/20/why-business-leaders-make-time-to-write-a-book/

David Giannetto – VentureBeat Marketing Analytics Roundtable 11/18 1pm Eastern

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venture-beat-pressDavid Giannetto will join VentureBeat and Foursquare CRO Steven Rosenblatt for an online roundtable session 11/18 at 1pm Eastern

Marketing Analytics – The secret of segment domination

David Giannetto Interview: Just Talking Business 10/28 – Live and On-Demand

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FacesofSuccessDavid Giannetto interview with Host G.L. Giddings on Faces of Success Radio – 10/28 2:15pm Eastern

Big Social Mobile author David Giannetto will join radio host GL Giddings on his Faces of Success radio show airing on Blog Talk Radio to discuss how today’s best and most progressive companies are leveraging the big data, social media and mobile technology. Listen in or listen on demand to find out how companies are becoming  “big social mobile” and how this is impacting consumers impressions–and how you can leverage these to your company’s best advantage.

For more information, listen live or on demand visit the Faces of Success page on Blog Talk Radio.

Call the show to ask your question live: (718) 664-6324

Direct link: http://www.blogtalkradio.com/facesofsuccessradio/2015/10/28/arron-the-legal-guy–just-talking-business-wednesday-11am-pst

David Giannetto in E-Commerce Times – Google Blocking Tools Impact on Marketing?

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David Giannetto on how Google’s new gmail blocking tools will change the nature of email marketing

Big Social Mobile author David Giannetto spoke with e-Commerce Times to address how the changes in Google’s Gmail blocking tools represent one more nail in the coffin for spam marketing tactics and how this is just one more step in the right direction, back towards a traditional value-based sales process. Read the full article here: Blocking Tools Narrow Email Marketing Channel

Full link: http://www.ecommercetimes.com/story/82531.html

About E-Commerce Times: ECT News Network is one of the largest e-business and technology news publishers in the United States. Our network of business and technology news publications attracts a targeted audience of buyers and decision-makers who need timely industry news and reliable analysis.

The network currently includes several e-business and technology news sites: the E-Commerce Times®, TechNewsWorld™, CRM Buyer™ and LinuxInsider™. ECT News also publishes the E-Commerce Minute™ and the Tech News Flash™ daily newsletters and the ECT News Network Weekly Newsletter™.

David Giannetto in TechNewsWorld – Hidden Power in the new Iphone 6s?

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tnw-logoDavid Giannetto on how the unassuming iPhone 6s could mean more than you think

Big Social Mobile author David Giannetto spoke with TechNewsWorld’s Quiten Plummer to comment on the state of mobile as the Apple iPhone 6s hits the streets. Find out why he thinks there’s more to this simple release than meets the eye, and how this is positioning Apple to stay ahead of the competition in the mobile arms race. Find out here: Unassuming iPhone 6s Could Knock Some Socks Off

Read the article here: http://www.technewsworld.com/story/82490.html

Quinten Plummer is a longtime technology reporter and an avid PC gamer who explored local news for a few years, covering law enforcement and government beats, before returning to writing about things run by ones and zeros and the people who make them. If it pushes pixels or improves lives, he wants to learn all he can about it.

 

What is the Future of Performance Reviews?

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Central-Desktop-PGI-blog-headerDavid Giannetto comments on the current and future state of performance review for Central Desktop

Top enterprises are ditching the formal, annual, rack-and-stack performance review processes that were once considered a marvel of human resources innovation. Now comes the hard part—what to do instead?

Big Social Mobile author David Giannetto addresses the topic in this article by  for Central Desktop. Read the article [HERE].

Full URL: http://cdblog.centraldesktop.com/2015/09/best-alternatives-to-traditional-performance-reviews/

About Central Desktop: Central Desktop helps people work together in ways they never imagined possible. Our online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Visit Central Desktop

@centraldesktop

3 Changes in How to Acquire Today’s Top Talent – Giannetto for Huffington Post

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HuffingtonPost-Article3 Changes in How to Acquire Today’s Top Talent

New Huffington Post article by David Giannetto

Companies are still reeling from the arrival of the first generation of truly social consumers into the market. But their arrival into the workforce might create more disruption than their new buying behaviors ever did. With over a third of the current workforce comprised of these social consumers — a number that will rise to nearly fifty percent by 2020 — companies would do well to factor the changing demands of this growing demographic into more than just their hiring strategy. [CONTINUE READING]

Top Trending Articles by Giannetto on HuffPost:
How Social Media is Killing your Company

Read all articles by David Giannetto on the Huffington Post
hp_blog

Giannetto Speaking at Gartner Catalyst Conference – San Diego 8/11 & 8/12

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cat2015
David Giannetto will address the #GartnerCAT on both 8/11 & 8/12 in San Diego

David Giannetto, author of Big Social Mobile and SVP of Salient Management Company, will be address attendees at this premier Gartner event in a main session on 8/12 and a select group of senior exectives from the fortune 2000 in an invitation-only session on 8/11. The topic–how business intelligence and analytics applications are missing the true needs of management decision support–is a topic Giannetto has commented on many times in the past.

“The difference between information for analyics sake and information that can be used to drive the performance of an organization is the foundation of my work all the way back to my first book,” says Giannetto. “I’m sometimes amazed that even after a decade the main ingredients of success we discussed in the Power Grid–things that were progressive at the time–are largely and often unfulfilled by most of today’s information-based technology.” Perhaps as testament to this point, J. Wiley & Sons has just released The Performance Power Grid  in a second edition. “The duel sessions at Gartner’s Calatylst Conference is a great way to deliver this message to a broader audience (in the general session) and then have some deeper, more meaningful conversation (in the invitation-only session) with a select group of today’s leaders seeking to utilize information as the backbone of their organization’s decision-making process.”

To join David Giannetto, the Salient team, and conference attendees in San Diego visit the Gartner event website.

About the catalyst Conference: This event provides practical solutions, actionable advice & principled objectivity in ways you won’t find anywhere else. Technically focused & committed to pragmatic, how-to content, Gartner Catalyst Conference is designed to leave you with a blueprint for project planning & execution.

@salientmgmtcomp, @dgiannetto, @gartner_inc, #GartnerCAT