0
was successfully added to your cart.

Tag

@dgiannetto

January 27, 2015
0

David Giannetto in SearchCRM.com Article

By | Articles | No Comments

searchcrmDavid Giannetto in SearchCRM.com on how-to reduce data silos to increase personalization

Check out the new article on SearchCRM.com by Executive Editor Lauren Horwitz (@lhorwitz), Customer Personalization Now Part of Closing, that features advice by David Giannetto (@dgiannetto), SVP of Salient Management Company (@SalientMgmtComp) and author of Big Social Mobile, on how companies want to use customer data to personalize interactions and boost sales, but customer data silos have left some companies adrift.

ARTICLE: All companies want to forge more intimate connections with their audiences so they can sell more products. If the age of the customer has taught companies anything, it’s that increasingly discriminating customers want companies to know who they are and what they want before the selling onslaught begins…  [READ FULL ARTICLE HERE]

 

About SearchCRM.com

SearchCRM.com is a free resource dedicated to Customer Relationship Management (CRM) decision makers. CRM is a business process that requires a special combination of customer-centric strategy and technical know-how. Visit SearchCRM.com for original daily news, expert tips, discussion forums, Webcasts and customized research that will help you develop, design and implement CRM initiatives.

November 14, 2014
0

Media Minute Interview – 10/30/14

By | Media, Previous Events | No Comments
GSMI Media Minute with David Giannetto

Click to view video on YouTube

GSMI’s Media Minute Interviews David Giannetto on his Upcoming Book: Big Social Mobile

BOSTON, October 2014 – David Giannetto granted his first media interview about his upcoming Palgrave Macmillan release: Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Create Business Results.  Available in late December 2014 (currently available for pre-order on Amazon), the book will present the first enterprise-spanning methodology for unifying big data, social media and mobile technology with traditional enterprise people, processes, technology, data and information, with a focus on using these initiatives to realize tangible business value–increased revenue and profit, reduced expense, and those things that directly drive it.

Targeted to bridge the gap between executives, decision-makers and specialized social, mobile and big data practitioners, Big Social Mobile breaks new ground and establishes a new standard for these currently segregated and isolated initiatives by showing how they should, and can, be integrated into each other and into the core of an organization itself.

Mark Russinovich, CTO, Microsoft Azure, says:“Big Social Mobile will serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools .”  Claudia Imhoff, Founder BBBT, says: “David has bridged the gap between the disparate worlds of big data and enterprise information to establish new fundamentals that executives and specialized practitioners alike should learn.”

Pre-order link: http://www.amazon.com/Big-Social-Mobile-Initiatives-Enterprise/dp/1137410396/ref=sr_1_1?ie=UTF8&qid=1415303994&sr=8-1&keywords=big+social+mobile)

September 18, 2014
0

AMA Blog – 3 Ways Companies are Leveraging Your Smart Phone Against You

By | Articles, Columns | No Comments

mobile technologyDavid Giannetto writes for the AMA on how companies are leveraging your smartphone data

In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies are leveraging smartphone data to understand, interact with and even manipulate consumers.

EXCEPT: There’s a hidden intellect growing within your smart phone.  While you are shopping, dining or even sleeping, it’s got a social life of its own.  And smart companies are learning how to take advantage of this social newbie… CONTINUE READING ON THE AMA GIANNETTO PAGE

September 18, 2014
0

Customer Metrics: Don’t Fail to Ask These 3 Questions

By | Blog Posts | No Comments

big dataCustomer Metrics: Don’t Fail to Ask These 3 Questions

New AMA Blog Post by David F. Giannetto

What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.

READ MORE ON THE AMA GIANNETTO PAGE

August 20, 2014
0

3 Views of Holistic Performance Measurement using Big Data

By | Blog Posts | No Comments

blog_using_big_data3 Views of Holistic Performance Measurement using Big Data

New AMA Blog Post by David F. Giannetto

What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.

READ MORE ON THE AMA GIANNETTO PAGE

April 15, 2014
0

NHL Flyers Fans Demonstrate Consumer Power

By | Big Social Mobile Case Study, Blog Posts | No Comments

3-26-2014 4-14-56 PM

A great example of how much power consumers have gained in the Corporate-Consumer Relationship.  

Companies are no longer completely in-charge of their brand image.  See this example of how things can go horribly wrong when passionate fans  use the power of open social media to expose the bad behavior of a brand seeking to gain some media attention.  The moral? Make sure you’re ready to answer hard questions about your organization and its performance before you go public.  OH, and don’t mess with Flyers fans (of which I am one!). #AskNeal @FlyersNation

The original story–complete with copies of tweets here at CrossingBroad.com: http://www.crossingbroad.com/2014/03/the-penguins-askneal-twitter-hashtag-went-horribly-wrong.html

 

April 3, 2014
0

iSIGN to be a featured case study

By | Big Social Mobile Case Study, News, Partners | No Comments

iSIGN Media_LogoI’m excited to be featuring the technology of iSIGN in Big Social Mobile.  Proximity Marketing + Mobile Technology + Digital Signage + Smart Antennas.  This is a company at the very center of how you use mobile technology to directly drive additional revenue.  I can’t wait to share how they’re doing it.

iSIGN is a global leader in multiplatform, location-based messaging solutions that utilize Bluetooth, mobile, WiFi and location-aware technologies to deliver permission-based consumer messaging to engage shoppers at the point of sale. They deliver insights into emerging behaviors that help businesses measure their marketing and advertising efforts and make better informed decisions to increase sales, customer loyalty and ROI.