David Giannetto in SearchCRM.com on how-to reduce data silos to increase personalization Check out the new article on SearchCRM.com by Executive Editor Lauren Horwitz (@lhorwitz), Customer Personalization Now Part of Closing, that…
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TechTarget and SearchCRM.com are running an Excerpt from Big Social Mobile Social engagement opportunities about more than selling You’ve made the sale, but how do you turn a onetime purchase…
How Do You Value Your Customer? New AMA Blog Post by David F. Giannetto Is there one ultimate measure of performance? The lifetime value of a customer trumps all other…
GSMI’s Media Minute Interviews David Giannetto on his Upcoming Book: Big Social Mobile BOSTON, October 2014 – David Giannetto granted his first media interview about his upcoming Palgrave Macmillan release:…
David Giannetto writes for the AMA on how companies are leveraging your smartphone data In this edition of Giannetto’s AMA column he writes on the little-understood ways today’s best companies…
Customer Metrics: Don’t Fail to Ask These 3 Questions New AMA Blog Post by David F. Giannetto What are the key performance indicators (kpi) you miss using only traditional metrics?…
3 Views of Holistic Performance Measurement using Big Data New AMA Blog Post by David F. Giannetto What are the key performance indicators (kpi) you miss using only traditional metrics?…
A great example of how much power consumers have gained in the Corporate-Consumer Relationship. Companies are no longer completely in-charge of their brand image. See this example of how things…
I’m excited to be featuring the technology of iSIGN in Big Social Mobile. Proximity Marketing + Mobile Technology + Digital Signage + Smart Antennas. This is a company at the…
GSMI interview with David Giannetto after the San Diego Green Data Center Conference