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April 3, 2015
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David Giannetto on Changes in Corporate Social Responsibility – Christian Science Monitor

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CSMDavid Giannetto in Christian Science Monitor on how Social Media is Influencing Corporate Social Responsibility

Big Social Mobile readers will know that the one of the book’s main themes is how the behavior of social consumers is upsetting the balance of power in the corporate-consumer relationship.  He comments on how corporations are reacting to this in an article for the Christian Science Monitor: Religious Freedom Act: Are businesses becoming more socially activist?

Read the article here: http://www.csmonitor.com/USA/Society/2015/0331/Religious-Freedom-Act-Are-businesses-becoming-more-socially-activist-video

March 20, 2015
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How Social Media is Killing Your Company – Giannetto for Huffington Post

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HuffingtonPost-Article

How Social Media is Killing Your Company

New Huffington Post article by David F. Giannetto

For over 10 years the mission of social media practitioners has been to build a presence for your company on every social media platform available. The time, effort and energy expended by companies to achieve this has significantly increased your expenses without a corresponding increase in revenue. And what have you gotten for it? Friends, followers, fans–and probably few new customers. Perhaps the problem is social media itself; perhaps it isn’t a viable business medium despite all of the hype. Consider these inherently problematic aspects of social media before you decide… [CONTINUE READING]

Top Trending Articles by Giannetto on HuffPost:
4 Ways to Improve Your Business’ Budget and Your Company’s Performance

Read all articles by David Giannetto on the Huffington Post
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February 18, 2015
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David Giannetto writes for Janrain – Big Data–Big Deal?

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Giannetto-Blog-Post-2-imageDavid Giannetto demystifies big data

In preparation for tomorrow’s webinar David Giannetto provides the blunt clarity he is often known for when it comes to demystifying the latest management myths and technology trends.  Still confused by the real use of big data?  Read this blog post and then join the Janrain webinar to learn more about how companies are using today’s latest digital trends–big data, social media and mobile technology–to create tangible business results

Join Janrain’s live webinar presentation with David on Thursday, February 19, 10AM PST/1PM PST to learn more. Register now

Excerpt:
Tired of the hype surrounding big data? I am. You should be too. Don’t let the hype fool you. It isn’t as impressive as it sounds. Here’s why… [CONTINUE READING] at http://janrain.com/blog/big-data-big-deal/?src=Social&lsd=twitter&cnm=Webinar%20Digital%20Divide&utm_campaign=webinar-digital-divide&utm_medium=social&utm_source=twitter

About Janrain
Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.

February 16, 2015
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David Giannetto in Street Fight – How SMBs can Dominate the Local Competition

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logo041211David Giannetto in Street Fight on 5 Steps for SMBs Looking to Dominate the Local Competition

Check out the new article by David Giannetto (@dgiannetto) in Street Fight on how small to medium sized business can dominate the competition locally.

Excerpt: It used to be simple for small to medium sized businesses (SMBs). All they needed was a prominent  location, a little bit of effective local advertising, or a growing, positive reputation — and their local community would not only purchase from them, but also quickly become loyal. But these advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. These larger businesses, bolstered by their greater resources and better brand recognition, are using these to personalize their interactions with consumers, making their homogeneous message seem less so.  Keep reading on the Street Fight website…

Read the full article here: http://streetfightmag.com/2015/02/16/5-steps-for-smbs-looking-to-dominate-the-local-competition/

About Street Fight: Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology. The Street Fight website publishes news, commentary, case studies, and how-to articles to help the hyperlocal ecosystem achieve sustainable business models.  More at StreetFightMag.com

February 13, 2015
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David Giannetto Writes for Janrain – Goodbye, Omni-Channel. Hello, Omni-Experience.

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Giannetto-Blog-Post1-OmniexperienceDavid Giannetto writes an article for Janrain’s company blog on the future of Omni-Channel

“Considering that Janrain is the company that created the first social login, for them to still be at the forefront of how companies understand and interact with their consumer-base says a lot about the strength and commitment of their organization,” says David Giannetto, author of the new book Big Social Mobile, which shows companies how to use technology such as Janrain to realize tangible business results.  “Janrain understands the nuances of a very complex combination of constantly shifting social platforms, where privacy policies are constantly changing, and through all of that they are still able to keep their clients focused on getting real results.  They are an important piece of the puzzle in helping companies of all sizes become Big Social Mobile enterprises.”

Read the full article on how your Omni-Channel strategy could be holding your company back here: http://janrain.com/blog/goodbye-omni-channel-hello-omni-experience/

Join us for a live webinar presentation with David on Thursday, February 19, 10AM PST/1PM PST to learn more about this topic. Register now.

About Janrain
Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.

February 12, 2015
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David Giannetto in MobileFOMO – your smartphone is not your friend

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mobilefomo-logoDavid Giannetto in MobileFOMO on why your smart phone is not your friend

Check out the new article by David Giannetto (@dgiannetto) in MobileFOMO: Why Your Mobile Phone is Not Your Friend.

EXCERPT (opening):  Everyone knows their cell phone is collecting an amazing amount of information, correlating their every digital action to the environment surrounding them, but few understand just how deep their mobile device’s insight into who they are goes—not just what you do (what we assume apps are collecting) but who you are.  Consider these increasingly more complex ways it is gathering information about you, your behavior, your personality and even your emotional state.

Read the full article here: http://mobilefomo.com/2015/02/mobile-phone-not-friend/

February 9, 2015
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David Giannetto Article in FierceCIO

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fiercecio-logoDavid Giannetto in FierceCIO on calming the big data storm

Check out the new article by David Giannetto (@dgiannetto) as an Industry Insider in the David Weldon column on FierceCIO: Calming the Social and Mobile Big Data Storm.  Find out how IT professionals are finding themselves amid an unlikely battle for power with a group who’s influence has sharply risen in the past year–and what they an do about.  Read the full article here: http://www.fiercecio.com/story/calming-social-and-mobile-big-data-storm/2015-02-05?utm_medium=rss&utm_source=rss&utm_campaign=rss

About FierceCIO: FierceCIO provides CIOs with IT best practices, business intelligence, and forward-looking IT strategies. Join 40,000+ industry insiders who getFierceCIO daily via email and save time.  More at FierceCIO.com

 

January 27, 2015
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David Giannetto in SearchCRM.com Article

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searchcrmDavid Giannetto in SearchCRM.com on how-to reduce data silos to increase personalization

Check out the new article on SearchCRM.com by Executive Editor Lauren Horwitz (@lhorwitz), Customer Personalization Now Part of Closing, that features advice by David Giannetto (@dgiannetto), SVP of Salient Management Company (@SalientMgmtComp) and author of Big Social Mobile, on how companies want to use customer data to personalize interactions and boost sales, but customer data silos have left some companies adrift.

ARTICLE: All companies want to forge more intimate connections with their audiences so they can sell more products. If the age of the customer has taught companies anything, it’s that increasingly discriminating customers want companies to know who they are and what they want before the selling onslaught begins…  [READ FULL ARTICLE HERE]

 

About SearchCRM.com

SearchCRM.com is a free resource dedicated to Customer Relationship Management (CRM) decision makers. CRM is a business process that requires a special combination of customer-centric strategy and technical know-how. Visit SearchCRM.com for original daily news, expert tips, discussion forums, Webcasts and customized research that will help you develop, design and implement CRM initiatives.

January 20, 2015
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Understanding the Structure of Big Data – Big Social Mobile Excerpt on ADOTAS

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adotas-logoADOTAS is Running an Excerpt from Big Social Mobile on the Structure of and How To Use Big Data

Check out a section from Chapter 11: “Demystifying Big Data” of Big Social Mobile that provides unprecedented insight into the structure of big data and what it can be used for.  This excerpt features information from social login leaders & consumer data experts at Janrain–the company that invented social login.  The book itself contains graphics and illustrations of what specific data is available from leading social platforms.  Order Online HERE.

“To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself.

Social platforms make a significant amount of data available to organizations (some free and some paid for). This is the data used…”  [READ MORE ON THE ADOTAS SITE]

About Janrain: Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA. For more information, please visit www.janrain.com and follow @janrain.

About adotas: ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

January 15, 2015
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Snack Foods & Wholesale Bakeries Magazine Article

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01_sfwb0115_cover.inddDavid Giannetto Quoted in the Latest Snack Food & Wholesale Bakeries Magazine on the Impact of Logistics Technology

David F. Giannetto, SVP of Salient Management Company, comments on the latest trends in how logistics software is helping bakers and snack producers better manage their operations in the January 2015 edition of  Snack Foods & Wholesale Bakeries Magazine.  As head of the professional services group of Salient Management Company, Giannetto leads a team of business and technical consultants that work with some of the largest bakeries, snack food providers and other CPG organizations in the world, giving he and his team firsthand knowledge of the challenges these organizations face on a daily basis and how best to address them.  Read the article online at: http://www.snackandbakery.com/articles/87605-logistics-software-helps-bakers-and-snack-producers-better-manage-their-operations#.VLQjBMg_iXc.facebook